来源:21世纪经济报道
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2025-02-13 19:21:40
(原标题:CBN丨“Ne Zha 2” ready to hit historic 10 billion yuan milestone)
Hi everyone. I’m Stephanie LI.
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Here’s what you need to know about China in the past 24 hours
China's box office sensation “Ne Zha 2” is rewriting cinematic history, storming into the global all-time top 18 just 16 days after its release while closing in on the unprecedented 10 billion yuan mark worldwide.
As of 3 pm on Thursday, the film has surpassed “Black Panther” to gross over 9.8 billion yuan (including pre-sales), becoming the first Asian film to break into the top 18 of the global all-time box office chart and ranking 4th among all animated films.
Debuting during the 2025 Chinese New Year holiday, “Ne Zha 2” has maintained remarkable momentum at the box office.
The film set a new record for the highest single-day earnings for an animated feature in Chinese cinema history, raking in an impressive 486 million yuan on its opening day.
“Ne Zha 2” has been smashing all kinds of records both domestically and globally, including being the highest-grossing film in a single market, the most lucrative IMAX release in China, the most popular movie in China with nearly 200 million views, the first non-Hollywood movie to enter global box office top 20, etc., and there will likely be more to come.
After limited screenings in North America, Australia and New Zealand, “Ne Zha 2” is now rolling out across multiple international markets, including Singapore, Malaysia, Japan, South Korea, Egypt, South Africa and Pakistan.
Based on the presale situation, North American audiences have shown great enthusiasm for “Ne Zha 2,” with occupancy rates exceeding 90 percent. In some showings, tickets are hard to come by. In Australia, the presale for “Ne Zha 2” screenings has also exceeded expectations.
Industry analysts forecast overseas earnings between USD120 million and 200 million, with early demand suggesting strong crossover potential.
The film's phenomenal success has also fueled a surge in related stock prices. Enlight Media, the film's primary producer and distributor, hit the daily trading limit of 20 percent for the fourth day today to reach an all-time high, with market cap increased by more than 50 billion yuan.
Within 7 consecutive trading days since the Spring Festival, Enlight has risen from 9.53 yuan to 28.94 yuan today, skyrocketing by 200 percent.
Media calculation estimated that Enlight would be able to earn 3.14 billion yuan to 3.34 billion yuan in revenue if the box office of “Ne Zha 2” reaches 16 billion yuan. For comparison, the firm’s 2023 revenue was 1.55 billion yuan.
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