President of Casappa Shanghai: Growing with China, Advancing Globally | Multinationals on China

By Yinong Li, SFC, 21st Century Business Herald

Casappa’s commitment to deeply cultivating the Chinese market has become central to the company’s global growth. In an interview with SFC reporter, Davide Bruschi, President and Managing Director of Casappa Shanghai and President of Casappa Korea, said that succeeding in China is not only essential for Casappa Shanghai, but for the entire group.

Over the past years, the company has built a highly localized and resilient value chain—spanning manufacturing, product and process design, and marketing—enabling it to work closely with leading Chinese manufacturers, support industrial upgrading, and participate in their expanding global footprint. As Bruschi noted, the dual forces of China’s technology-driven business transformation and the global rise of Chinese enterprises are becoming Casappa’s most powerful engines for long-term growth.

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