GenZ Pop Quiz | How Games Inspire Young People to Spend for Culture?

In recent years, video game IPs have emerged as iconic cultural symbols embraced by Gen Z and young audiences. By seamlessly integrating core elements like characters, storylines, and worldviews with the cultural heritage, history, and landscapes of tourist destinations, these IPs create deeply immersive travel experiences for tourists. This innovative fusion has become a key driver for cultural tourism development across China.

During the 14th China Tourism Day, data revealed that online searches linking gaming IP with cultural tourism surged by 230% compared to ordinary days. On social media platforms such as Weibo and Douyin, related discussions surpassed 100 million engagements, frequently highlighting collaborations between popular games and renowned tourist attractions. Many regions hosted cultural tourism events themed around gaming IP, attracting 50,000 visitors on that single day—an 180% increase compared to average daily attendance.

A research report released by the China Tourism Academy in 2024 indicated that gamers who played video games at least three to five times per week took an average of three or more trips annually. The data also showed that 88% of gamers were willing to participate in immersive offline experiences and activities.

In this episode, Gen Z Pop Quiz takes you to Guangzhou's Yongqing Fang. Get a front-row seat at a hit video game's immersive pop-up event and discover how gaming is fueling the cultural and tourism consumption trend of the next generation.

Chief Producer: Zhao Haijian

Supervising Producer: Huang Yanshu

Content: Huang Zihao, Wu Wanjie, Xiao Yumei (Intern)

Poster: Zheng Jiaqi

Overseas Operations Supervising Producer: Huang Yanshu

Overseas Content Coordinator: Huang Zihao

Overseas Operations Editors: Zhuang Huan, Wu Wanjie, Long Lihua, Zheng Quanyi

Produced by: Southern Finance Omnimedia Group